Our Story

VIDYA (pronounced VID-ee-yah) is the Sanskrit word for knowledge & clarity,

VIDYA Formulated Hemp Therapy is a lifestyle and commitment to healthy living. Our daily hemp routine is as simple as brushing your teeth and as important as taking your daily vitamins.  VIDYA hemp extract products emerged as a solution to provide clarity and knowledge of the cannabis industry so you are able to take charge of your health decisions by choosing honest, reliable, safe products for the entire family. 

In the ancient language of Sanskrit, the word VIDYA means “knowledge and clarity.” At times, it can seem like both of those qualities are in short supply in the CBD industry where many brands seem to have only the fuzziest idea of what they’re doing (and are maddeningly opaque about how they’re doing it). There are exceptions, though, and VIDYA, Formulated Hemp Therapy is one of them. VIDYA lives up to the lofty expectations promised by our name. We have done the legwork and due diligence to not only, overcome the barriers in this crazy industry but we are also creating the new standard in hemp formulated products. VIDYA started with purpose and intention be clear about where our products come from and how they’re made. 

VIDYA’s management team comes from all different backgrounds, experiences and lifestyles but the common thread we all share is we knowing first hand is the value of the plant and the impact it has made on our families and friends. In our own families, we have seen a 43 year old wife with spinal cancer eliminate morphine from extensive list of prescription drugs, an 11 year old daughter be able to rest easy, anxiety free at night, a 50 year old dad recover from a significant motorcycle injury only utilizing opioids for two days after surgery, a 7 year old son recover from an ongoing rash overnight and many more incredible experiences. 

You won’t find any CBD workout clothes or eyeball whiteners on VIDYA’s shelves, instead, we stick to products that make sense and delivery methods that work. Contaminated CBD products is an all-too-common phenomenon in the industry. VIDYA has taken a proactive approach to ensure our products are safe and effective. Not only are all products tested by an independent third-party lab for cannabinoids and terpenes (the things that should be in your CBD product), but the tests also include screenings for impurities like pesticides, heavy metals, and microbiological contaminants (which obviously shouldn’t be in there). 

VIDYA is not just another brand, it is a lifestyle to provide relief to our everyday crazy routines. We all have aches and pains, whether is from sitting at a desk all day, wrangling kids, old sports injuries, new sports injuries, and maybe just admitting, dammit, we are getting older. VIDYA is a practice and commitment to take charge of our own health and wellbeing first and realizing we are all perfectly, imperfect. Couldn’t we all use a little VIDYA in our lives?


Kelly Frank - VIDYA CEO